If you built your bookkeeping business website more than three or four years ago, it is worth spending half an hour looking at it the way a new customer would. This checklist tells you what to look for and what to fix first.
Sign 1: It does not answer bookkeeper near me within ten seconds
Open your homepage on a phone. If a stranger cannot tell what you do, where you work and how to call you before scrolling, the structure needs work, not the colours.
Sign 2: The photos are stock, or five years old
A bookkeeper website should show you and your team; bookkeeping sells a reliable person, not a spreadsheet. Replacing stock images with your own is the single highest-impact change most refreshes make.
Sign 3: Prices have quietly disappeared
Fixed monthly packages by transaction volume with a clear list of inclusions and a catch-up rate. Sites lose their prices over time because nobody wants to update them; a refresh is the moment to put them back.
Sign 4: The mobile version feels like a compromise
Tap targets too small, menus that hide the phone number, text that wraps badly. Most of your visitors are on phones, so the phone version is the website.
Sign 5: It describes last year's business
Services have changed, areas have changed, the team has changed. Check that weekly or monthly bookkeeping, BAS preparation and lodgement and payroll and Single Touch Payroll and the suburbs you actually cover are what the site says. Enquiries spike before each BAS deadline and in July; a catch-up page ranks well all year because someone is always behind.
Sign 6: The trust signals are missing or hidden
Customers look for BAS agent registration number, software certifications (Xero, MYOB, QuickBooks) and fixed monthly packages with what is included. If those are in a footer or an about page nobody reads, move them to where decisions are made.
Refresh or rebuild?
A refresh keeps your domain, structure and useful content while fixing presentation, mobile usability and outdated sections. A rebuild makes sense when the information architecture itself is broken — visitors cannot tell what you sell — or when you need features the current site cannot support. For most bookkeepers, a refresh is enough. See website refresh for how that works.
What to fix first
- Phone number, hours and service area visible on the first screen of the homepage.
- Replace stock photos with your own.
- Put prices or ranges back on the service pages.
- Check every page on a phone and fix the three worst problems.
- Match every detail with your Google Business Profile.
Common questions
Should bookkeepers publish prices?
Yes, packages by volume. Predictable pricing is the reason owners choose a bookkeeper over doing it themselves.
How is a bookkeeper different from an accountant on the website?
Say it plainly: you keep the books current every month; the accountant does the tax return and planning. Many clients need both.
Should I use a DIY website builder instead?
DIY builders work if you have the time and an eye for layout. Most owners find the real cost is the weeks spent fiddling. Compare that with a fixed-price build before deciding.
Whether you refresh what you have or start again, the aim is the same: a site that answers a stranger's questions in thirty seconds on a phone. Compare packages and delivery times, or contact YINO with your current URL for a practical review.
