Key Takeaways: Six practical signs a mortgage broker website is costing you enquiries — from missing prices to stock photos — and the order to fix them in, whether you refresh or rebuild. Prioritise verified service-area pages, transparent pricing benchmarks, authentic customer proof, and structured FAQ answers to capture both Google Map Pack and AI search enquiries.
If you built your mortgage broking business website more than three or four years ago, it is worth spending half an hour looking at it the way a new customer would. This checklist tells you what to look for and what to fix first.
Sign 1: It does not answer mortgage broker [your suburb] within ten seconds
Open your homepage on a phone. If a stranger cannot tell what you do, where you work and how to call you before scrolling, the structure needs work, not the colours.
Sign 2: The photos are stock, or five years old
A mortgage broker website should show you and your team; brokers sell a person, so faces matter more than houses. Replacing stock images with your own is the single highest-impact change most refreshes make.
Sign 3: Prices have quietly disappeared
State clearly that the borrower usually pays nothing and explain lender commission. Fee-for-service brokers should list the fee. Sites lose their prices over time because nobody wants to update them; a refresh is the moment to put them back.
Sign 4: The mobile version feels like a compromise
Tap targets too small, menus that hide the phone number, text that wraps badly. Most of your visitors are on phones, so the phone version is the website.
Sign 5: It describes last year's business
Services have changed, areas have changed, the team has changed. Check that first home buyer loans, refinancing and investment property lending and the suburbs you actually cover are what the site says. Rate announcements and the first home buyer scheme changes each July trigger searches; a page updated within a day of each announcement catches them.
Sign 6: The trust signals are missing or hidden
Customers look for your credit licence or credit representative number and aggregator, the number of lenders on your panel and that your service is free to the borrower and how you are paid. If those are in a footer or an about page nobody reads, move them to where decisions are made.
Refresh or rebuild?
A refresh keeps your domain, structure and useful content while fixing presentation, mobile usability and outdated sections. A rebuild makes sense when the information architecture itself is broken — visitors cannot tell what you sell — or when you need features the current site cannot support. For most mortgage brokers, a refresh is enough. See website refresh for how that works.
What to fix first
- Phone number, hours and service area visible on the first screen of the homepage.
- Replace stock photos with your own.
- Put prices or ranges back on the service pages.
- Check every page on a phone and fix the three worst problems.
- Match every detail with your Google Business Profile.
Website Conversion & Enquiry Impact Comparison
The table below compares how specific page elements affect visitor trust and enquiry conversion rates for mortgage broker website refresh:
| Website Element | Low-Converting Pattern | High-Converting 2026 Standard | Typical Impact on Enquiries |
|---|---|---|---|
| Above-the-Fold Hero | Vague slogan with generic stock photography | Clear service scope, suburbs covered, and one-tap call/enquiry button | Reduces mobile bounce within the first 5 seconds |
| Pricing & Packages | Hidden costs requiring a phone call just to get a ballpark figure | Transparent starting prices or clear package tiers with inclusions | Filters in ready-to-book customers and saves admin time |
| Trust & Local Proof | Unattributed quotes or outdated badges | Recent customer reviews mentioning specific suburbs, licences & real team photos | Significantly lifts form completion and phone calls |
| Mobile Booking / Contact Flow | 10-field desktop form that breaks on mobile screens | 3-to-4 essential fields plus click-to-call and fast SMS/email confirmation | Captures after-hours and on-the-go mobile leads |
Common Questions (FAQ)
Should I publish interest rates?
Only if you can keep them current. Stale rates damage trust more than no rates.
What builds trust on a broker website?
Licence details, a plain explanation of how you are paid, and stories of specific situations you solved.
Will a new website guarantee Google rankings?
No one can guarantee rankings, and anyone who does should be avoided. A well-structured site with honest local content and a complete Google Business Profile gives you the best foundation; results depend on competition and time.
If you would like a second opinion on your current site, send the URL through the contact page and we will reply with three practical fixes. New builds start at $799 for a one-page site and $999 for a site with service pages — see pricing.
