If your carpentry business homepage were a shopfront, the first screen would be the window. Below is what belongs in the window, what belongs inside, and what belongs in the bin.
Row 1: the first screen
One headline in plain words — the service, the customer and the area, such as "Carpenter services for homeowners wanting decks across [your area]". One line of reassurance under it (trade qualification and licence where the job value requires it or years trading). Then the primary action: for carpenters and joiners that is a quote form with photos and measurements. All three visible on a phone without scrolling. No slider, no video, no welcome message.
Row 2: what you do, in the customer's words
Three to six services, named the way people search for them — decks and pergolas, built-in wardrobes and shelving, door and window installation and timber repairs and rot replacement — each with one sentence and a link to its page. Someone who typed carpenter near me should see that phrase, or something close to it, within one scroll.
Row 3: proof where the decision is made
Three recent Google reviews with first names and dates, and the specific trust details customers look for: photos of joinery details, not only wide shots, clear scope on what is supply-and-install versus install only and insurance and years trading. Put this row directly under the services, not on a separate page.
Row 4: photos that could only be yours
Four to six images: detail shots of joints and finishes, completed decks in afternoon light, and workshop shots. Each with a short caption naming the suburb or the job. This row replaces the stock imagery that most carpenter homepages open with.
Row 5: the money question
Per-square-metre ranges for decks by timber type, 'from' prices for standard built-ins, and hourly rates for repairs. Even a single line — "typical jobs from $X" — on the homepage keeps people from leaving to find a competitor who says a number.
Row 6: where you work
Name the suburbs or the radius you genuinely cover, with a small map if customers come to you. It answers the second question every visitor has and it is what local search reads.
Row 7: the same next step, again
Repeat the primary action at the bottom, with the phone number written out. People who scrolled this far are ready; do not make them scroll back up.
What to leave off
- A services list that covers everything from framing to furniture with no focus.
- No photos of the small repair work that most enquiries are about.
- Your business history in the first screen. It belongs on the about page.
- Sliders, autoplay video and pop-ups in the first ten seconds.
- Four competing buttons. One primary, one secondary in text.
The homepage in eight rows
- Headline: service + customer + area.
- One-line reassurance and the primary button.
- Three to six services with links.
- Reviews and trust details.
- Your own photos with captions.
- A price line or range.
- Service area.
- Primary action repeated with the phone number.
Common questions
Should carpenters publish prices?
Deck ranges per square metre and hourly rates for repairs, yes. Custom joinery can be quoted after a visit.
What should a carpentry website focus on?
The two or three job types you want more of, shown in detail, rather than a list of everything you can do.
Do I need a blog?
Not to start. A clear homepage, service pages, prices and a contact path come first. Add articles later when you have real questions from customers worth answering.
If you would like a second opinion on your current site, send the URL through the contact page and we will reply with three practical fixes. New builds start at $499 for a one-page site and $999 for a site with service pages — see pricing.