If your cleaning business homepage were a shopfront, the first screen would be the window. Below is what belongs in the window, what belongs inside, and what belongs in the bin.
Row 1: the first screen
One headline in plain words — the service, the customer and the area, such as "Cleaning company services for busy households across [your area]". One line of reassurance under it (police-checked and insured staff or years trading). Then the primary action: for cleaning businesses that is an instant quote or booking form with bedrooms, bathrooms and frequency. All three visible on a phone without scrolling. No slider, no video, no welcome message.
Row 2: what you do, in the customer's words
Three to six services, named the way people search for them — regular home cleaning, end-of-lease (bond) cleaning, office and commercial cleaning and carpet and upholstery cleaning — each with one sentence and a link to its page. Someone who typed end of lease cleaning [your suburb] should see that phrase, or something close to it, within one scroll.
Row 3: proof where the decision is made
Three recent Google reviews with first names and dates, and the specific trust details customers look for: a bond-back guarantee for end-of-lease work, a clear checklist of what each clean includes and reviews that mention the same cleaner returning. Put this row directly under the services, not on a separate page.
Row 4: photos that could only be yours
Four to six images: real team members in uniform and genuine before and after shots — customers can spot stock photos of gloves instantly. Each with a short caption naming the suburb or the job. This row replaces the stock imagery that most cleaning company homepages open with.
Row 5: the money question
Cleaning is one of the few trades where customers expect prices online. Show hourly rates or flat prices by home size, and what is excluded. Even a single line — "typical jobs from $X" — on the homepage keeps people from leaving to find a competitor who says a number.
Row 6: where you work
Name the suburbs or the radius you genuinely cover, with a small map if customers come to you. It answers the second question every visitor has and it is what local search reads.
Row 7: the same next step, again
Repeat the primary action at the bottom, with the phone number written out. People who scrolled this far are ready; do not make them scroll back up.
What to leave off
- The same page for a $150 weekly clean and a $600 bond clean.
- No prices at all when every competitor shows them.
- Your business history in the first screen. It belongs on the about page.
- Sliders, autoplay video and pop-ups in the first ten seconds.
- Four competing buttons. One primary, one secondary in text.
The homepage in eight rows
- Headline: service + customer + area.
- One-line reassurance and the primary button.
- Three to six services with links.
- Reviews and trust details.
- Your own photos with captions.
- A price line or range.
- Service area.
- Primary action repeated with the phone number.
Common questions
Do cleaning websites need online booking?
It helps for regular cleans. For end-of-lease work a fast quote form with property size is usually enough.
How do I stand out from franchise cleaners?
Name the people, show the checklist, and publish the guarantee. Franchises often hide all three.
Can I update the site myself?
Yes, if it is built on something you can edit. Ask before you sign. Many owners prefer a small monthly care plan so text and photo changes just get done.
If you would like a second opinion on your current site, send the URL through the contact page and we will reply with three practical fixes. New builds start at $499 for a one-page site and $999 for a site with service pages — see pricing.