The homepage is the page most concreters agonise over and most visitors barely read. That is fine — it only has to do one job: get the right person to the phone number, the booking button or the service page they need. This guide lays out the rows that do that.
Row 1: the first screen
One headline in plain words — the service, the customer and the area, such as "Concreter services for homeowners wanting driveways across [your area]". One line of reassurance under it (licence where required and public liability insurance or years trading). Then the primary action: for concreters that is a quote form with approximate square metres, finish and photos of the site. All three visible on a phone without scrolling. No slider, no video, no welcome message.
Row 2: what you do, in the customer's words
Three to six services, named the way people search for them — driveways, exposed aggregate and coloured concrete, shed and garage slabs and paths and patios — each with one sentence and a link to its page. Someone who typed concreter near me should see that phrase, or something close to it, within one scroll.
Row 3: proof where the decision is made
Three recent Google reviews with first names and dates, and the specific trust details customers look for: photos of finished driveways months later, not just wet pours, how you handle drainage, reinforcement and council crossovers and a written quote with the mix and thickness stated. Put this row directly under the services, not on a separate page.
Row 4: photos that could only be yours
Four to six images: cured driveways in good light, close-ups of finishes, and the crew during a pour. Each with a short caption naming the suburb or the job. This row replaces the stock imagery that most concreter homepages open with.
Row 5: the money question
Per-square-metre ranges by finish, with a note about site access, excavation and thickness moving the price. Even a single line — "typical jobs from $X" — on the homepage keeps people from leaving to find a competitor who says a number.
Row 6: where you work
Name the suburbs or the radius you genuinely cover, with a small map if customers come to you. It answers the second question every visitor has and it is what local search reads.
Row 7: the same next step, again
Repeat the primary action at the bottom, with the phone number written out. People who scrolled this far are ready; do not make them scroll back up.
What to leave off
- No mention of crossover permits or drainage.
- No per-square-metre ranges when every customer starts with that question.
- Your business history in the first screen. It belongs on the about page.
- Sliders, autoplay video and pop-ups in the first ten seconds.
- Four competing buttons. One primary, one secondary in text.
The homepage in eight rows
- Headline: service + customer + area.
- One-line reassurance and the primary button.
- Three to six services with links.
- Reviews and trust details.
- Your own photos with captions.
- A price line or range.
- Service area.
- Primary action repeated with the phone number.
Common questions
Do concreters need to show prices?
Per-square-metre ranges by finish, yes. It is the first question everyone asks and easy to answer honestly.
What photos work for concreting?
Finished, cured surfaces in daylight with the finish named, plus one photo showing reinforcement before the pour.
Do I need a .com.au domain?
For an Australian business, .com.au signals you are local and requires an ABN, which customers and search engines both read as a trust signal. Keep the .com too if you already own it.
Whether you refresh what you have or start again, the aim is the same: a site that answers a stranger's questions in thirty seconds on a phone. Compare packages and delivery times, or contact YINO with your current URL for a practical review.