After looking at a lot of concreting business websites, the same problems appear again and again. None of them are about design taste. They are about missing information and friction. Here are the seven most common mistakes concreters make online, and the fix for each.
1. Wet-pour photos only, which all look the same
Why it matters: homeowners wanting driveways, slabs and paths, and builders needing a reliable subcontractor decide from a phone in under a minute, and anything they cannot find they assume you do not offer.
Fix: replace them with cured driveways in good light, close-ups of finishes, and the crew during a pour, shot on a phone in good light and compressed before upload.
2. No per-square-metre ranges when every customer starts with that question
Why it matters: someone searching concreter near me is comparing you with the next two results, and the site that answers first wins the call.
Fix: be specific. Name the real services (driveways, exposed aggregate and coloured concrete and shed and garage slabs), the real suburbs and the real people.
3. No mention of crossover permits or drainage
Why it matters: it is the kind of detail concreters stop noticing on their own site, and the first thing a new customer sees.
Fix: add the one sentence a careful customer is looking for, in plain words, on the page they land on — not in the footer.
4. No reviews on the site
Fix: Embed or quote your Google reviews with names and dates. Third-party proof carries more weight than anything you write about yourself.
5. A contact form with too many fields and no reply-time promise
Fix: Ask for name, phone and a one-line description. Say when you reply, then do it.
6. No service area, or a service area that claims the whole state
Fix: Name the suburbs you genuinely cover. It helps people decide and it is what local search looks for.
7. Opening hours that differ between the website, Google and the front door
Fix: Pick one source of truth, update it everywhere on the same day, and add public-holiday hours a week ahead.
How to check your own site
- Hand your phone to someone who does not know the business and ask them to find your price for driveways.
- Watch where they hesitate. Each hesitation is a lost enquiry at scale.
- Compare hours, phone and address with Google.
- Count stock photos and PDFs.
- Write down three fixes for this week and three for next month.
Common questions
What photos work for concreting?
Finished, cured surfaces in daylight with the finish named, plus one photo showing reinforcement before the pour.
Do concreters need to show prices?
Per-square-metre ranges by finish, yes. It is the first question everyone asks and easy to answer honestly.
Do I need a blog?
Not to start. A clear homepage, service pages, prices and a contact path come first. Add articles later when you have real questions from customers worth answering.
If you would like a second opinion on your current site, send the URL through the contact page and we will reply with three practical fixes. New builds start at $499 for a one-page site and $999 for a site with service pages — see pricing.