A carpentry business can rank in the map pack with no website at all, and a beautiful website can be invisible there. The difference is the Google Business Profile. This guide covers the parts that matter for carpenters and joiners specifically.
Choose the category carefully
Pick the most specific primary category that describes what a carpenter does, then two or three secondary categories for the services people search for separately, such as decks and pergolas, built-in wardrobes and shelving and door and window installation. Do not add categories for work you do not want. The primary category decides which searches you can appear for at all.
List every service, one by one
Add each service as its own entry with a sentence of description — decks and pergolas, built-in wardrobes and shelving, door and window installation, timber repairs and rot replacement, kitchen installs and custom joinery. Where sensible, add a price or a 'from' price: per-square-metre ranges for decks by timber type, 'from' prices for standard built-ins, and hourly rates for repairs. Services listed individually match more searches than one paragraph does.
Photos that get tapped
Profiles with recent photos get noticeably more clicks. For a carpenter, upload detail shots of joints and finishes, completed decks in afternoon light, and workshop shots. Add three to five every month and remove anything that looks like stock. Name the files sensibly before uploading.
Reviews: build the routine
Ask every customer, at the moment they are happiest, with a one-tap link. Reply to every review within a few days, mentioning the service and suburb naturally. Reviews that mention decks and pergolas or built-in wardrobes and shelving help the profile appear for those searches.
Hours and the phone number
Hours must match the website and the door exactly, with public holidays added a week ahead. A profile that says 'open' when you are closed earns the review you least want. Name, address and phone must be identical everywhere they appear.
Posts and questions
Publish a short update every few weeks — a recent job, a seasonal note, a new service. Seed the Questions section with the questions customers actually ask, such as Should carpenters publish prices?, and answer them plainly. Google shows these to searchers, and AI answers borrow from them.
Make the website back it up
The profile links to your site, and searchers click through to check you. The pages that need to exist are a decks and outdoor page with timber options and per-square-metre ranges and a built-ins page with a small gallery per room type, with the same services, prices and area the profile promises. Mismatches cost trust and rankings.
Timing
Deck and pergola enquiries rise from August as people plan for summer; indoor joinery keeps winter busy. Post about it on the profile a few weeks ahead and update the relevant service description at the same time.
The monthly hour
- Check hours, phone and address against the website.
- Add three to five new photos.
- Reply to every new review and question.
- Post one update.
- Search carpenter near me and note who appears.
Common questions
What should a carpentry website focus on?
The two or three job types you want more of, shown in detail, rather than a list of everything you can do.
Should carpenters publish prices?
Deck ranges per square metre and hourly rates for repairs, yes. Custom joinery can be quoted after a visit.
Will a new website guarantee Google rankings?
No one can guarantee rankings, and anyone who does should be avoided. A well-structured site with honest local content and a complete Google Business Profile gives you the best foundation; results depend on competition and time.
If you want the profile, the website and AI visibility checked together, that is what YINO's search visibility review covers, from $699+ one-off or $799 a month+ ongoing.
