If you have collected quotes for a physiotherapy clinic website, you have probably seen numbers from a few hundred dollars to more than fifteen thousand. None of them are necessarily wrong; they are pricing different things. This guide separates the bands so you can compare like with like.
What you are actually paying for
A website quote bundles several different jobs: planning the pages, writing or editing the words, designing the layout, building it so it works on phones, connecting the domain, setting up the basics search engines need, and testing everything before launch. Quotes vary mostly because of how much of that work is done for you versus left to you, and how custom the design is.
Typical price bands in Australia (2026)
- DIY builders (roughly $200–$600 a year plus your time). Fine if you enjoy it. Most owners underestimate the evenings it takes and end up with a site they are not proud of.
- Fixed-price one-page site ($499). Home, services and contact in one scrolling page, mobile-friendly, basic SEO setup, domain connected. At YINO this is delivered in 3 business days.
- Fixed-price multi-page site ($999). Up to eight pages with a custom structure, copy tidy-up, Google Maps, migration of existing content, delivered in about 7 business days.
- Custom build (from $2,500). Bookings, e-commerce, integrations with your software, bespoke design. Timeline depends on scope.
- Agency projects ($5,000–$15,000 and up). Discovery workshops, brand work and larger content programs. Rarely necessary for a single-location trade or practice.
What a physiotherapist usually needs
Because so many physiotherapist enquiries are urgent, a one-page site that gets the phone number, services and suburbs live quickly is a reasonable first step. The pages that earn their keep are a condition page for each common complaint written in the patient's words, a fees and funding page covering private health, Medicare and NDIS and a team page with real bios. If you want those as separate, searchable pages, the multi-page band is the right fit; if you want to be live this week, start with one page and expand.
Ongoing costs nobody mentions in the quote
- Domain name: roughly $20–$40 a year for a .com.au.
- Hosting: anywhere from $10 to $50 a month depending on how the site is built; ask what is included.
- Updates and care: small text and photo changes, software updates, backups and checks. A care plan such as YINO's $49 a month covers this; the alternative is paying by the hour when something breaks.
- Photos: a few hours of your own time or a half-day with a photographer. Budget for this; it changes results more than any design choice.
Where physiotherapy clinics waste money
The expensive mistakes are rarely about paying too much for the build. They are paying for things that do not bring in work: no mention of health fund claiming, the first question people ask, or booking software that lives on another domain and confuses people. A feature that sounds impressive in a sales meeting — animations, a members area, a chatbot — should be tested against one question: will this get one more customer to call?
How to compare quotes
- Ask for the page list and what is included per page. Two quotes with the same total can cover very different scopes.
- Ask who writes the words. Copy is where most projects stall.
- Ask whether you own the domain and the site files, and what it costs to leave.
- Ask for the delivery time in business days once content is supplied.
- Ask what happens after launch: updates, hosting, support.
Common questions
Do I need a page per condition?
For the six to ten conditions you treat most, yes. Each page should explain what the first session involves and typical recovery.
What should be on my homepage?
What you do, who you help, where you work and how to contact you, all visible on a phone screen without scrolling. Everything else supports those four points.
Can I update the site myself?
Yes, if it is built on something you can edit. Ask before you sign. Many owners prefer a small monthly care plan so text and photo changes just get done.
YINO builds focused websites for Australian local businesses: $499 for a one-page site delivered in 3 business days, $999 for up to 8 pages. If you are weighing up a refresh versus a rebuild, start with website refresh; otherwise get in touch.
