If you do one thing before talking to anyone about a new website, do this. It takes about ninety minutes with a cup of tea and a phone, and it removes the single biggest cause of stalled projects.
Minutes 0–15: the one-paragraph answer
Write four sentences: what you do, who you do it for, where you work, and why someone should choose you over the business down the road. Do not polish. This becomes the homepage and the brief.
Minutes 15–35: services and prices
List every service you want enquiries for. Next to each, write a price, a 'from' price or the honest reason you cannot give one. Strike out anything you do not actually want more of.
Minutes 35–60: photos
Walk around with your phone. Shoot the exterior, the interior, the team, the vehicles, tools, recent work. Then dig out the ten best photos of finished jobs you already have. Twenty usable photos is the target. Do not worry about quality yet; a designer can tell you which to reshoot.
Minutes 60–70: proof
Copy your five best Google reviews with first names. Note licence numbers, insurance, memberships, awards, years trading, number of jobs. This is the trust section.
Minutes 70–80: the practical facts
Business name exactly as registered, ABN, address or service area, phone, email, hours including public holidays, social links. Find the login for your domain registrar. If you cannot find it, start that recovery today.
Minutes 80–90: the one action
Decide what you want visitors to do: call, book, request a quote. One primary action. Everything on the site will point at it.
Put it in a shared folder
Photos in one folder, a single document with everything else. Send the link. A designer who receives this can quote accurately and start immediately; YINO's 3 business days delivery on the $499 package assumes you have done exactly this. Get in touch when the folder is ready.
