A launch is not the moment the designer says "done". It is the moment a stranger on a phone can find you, understand you and contact you without anything breaking. Run these twenty checks before you announce anything.
Content
- Business name, ABN, address, phone and hours match your Google Business Profile exactly.
- Every phone number is tappable on mobile.
- Prices are current and the currency is clear.
- Placeholder text ("Lorem ipsum", "Your text here") is gone from every page, including the footer.
- Spelling of suburbs, services and people's names is checked by someone other than the writer.
Function
- Every form has been submitted as a test and the message arrived where it should.
- The form reply goes to a monitored inbox, not the designer's.
- Every link works, including the logo link back to the homepage.
- Booking or ordering flows have been completed end to end.
- The site works in Safari on an iPhone and Chrome on Android, not just on a laptop.
Technical
- The address shows a padlock, and www, non-www and http versions all redirect to one secure address.
- Old URLs from a previous site redirect to their new equivalents.
- Page titles and descriptions are set for every page and describe the page, not the template.
- Images are compressed; the homepage loads in under three seconds on mobile data.
- A sitemap exists and has been submitted in Search Console.
Measurement
- Analytics is installed and a test visit appears.
- Form submissions and phone clicks are tracked as events.
Search and profile
- The Google Business Profile website link points to the new site.
- Social profiles link to the new site.
- The site is not accidentally blocked from search engines (a common leftover from the staging version).
Print this, tick it, keep it. Then the launch is real. A launch check is part of every YINO build — see what is included.
