Your phone is a research tool for customers who could not find answers on your site. Listen to what they ask in the first minute and you have your FAQ. For small law firms, the list is remarkably consistent — and it is worth answering in writing, because AI assistants now read those answers too.
Where the questions come from
They come from your phone log and from search: conveyancer [your suburb] fixed fee, family lawyer near me, wills and power of attorney lawyer. For two weeks, write down every question a caller asks before booking. You will have the list below, in your customers' own words.
1. Are you licensed and insured?
Answer with specifics on the page, not a promise: practising certificates and the state law society and fixed fees where you can offer them. Put it under the headline and again beside the contact form.
2. How much will it cost?
Fixed fees for conveyancing and simple wills should be on the site. For hourly matters, explain how estimates and cost agreements work. A range with the factors that move it is an answer; "contact us for a quote" is not.
3. How soon can you do it?
State your typical lead time and how booking works, and update it when the calendar fills. People would rather hear "two weeks" than nothing.
4. Do you cover my suburb?
Name the suburbs you genuinely serve on the service pages and match them to your Google Business Profile. A vague 'all areas' reads as 'probably not mine'.
5. Can a law firm publish fees?
Yes, within your professional rules. Fixed-fee conveyancing and will packages are common and clients expect to see them.
6. What should a practice area page contain?
The situation the client is in, the steps, the timeline, what it typically costs and who at the firm handles it.
Where the answers live
Three or four of these under each service page, and the full set on an FAQ page. Mark them up with FAQ structured data so search engines and AI assistants can read each question and answer directly. Answer in the first sentence, then add detail.
Why this matters more now
AI answers in Google and tools like ChatGPT assemble replies from text that already answers a question plainly. A law firm whose site says exactly what it costs, who it serves and how soon is the one that gets quoted. Nobody can guarantee a mention; clarity is what makes one possible.
Common questions
Do I need a blog?
Not to start. A clear homepage, service pages, prices and a contact path come first. Add articles later when you have real questions from customers worth answering.
How long does a small business website take to build?
A focused one-page site can be live in about 3 business days once the content is ready; a site with service pages usually takes around 7 business days. The part that slows most projects is gathering photos and deciding on prices, not the build itself.
FAQ content and structured data are part of YINO's search visibility work. Send your current URL through the contact page and we will tell you which questions your site leaves unanswered.