Most roofers and roof plumbers are excellent at their trade and treat the website as a box to tick. That shows. The good news is that the common mistakes are cheap to fix once you can see them. This article lists them in the order customers notice them.
1. No emergency path for storm damage
Why it matters: every point of friction loses a small percentage of visitors, and small percentages of every visitor add up to most of your missed enquiries.
Fix: add the one sentence a careful customer is looking for, in plain words, on the page they land on — not in the footer.
2. Restoration photos from the manufacturer instead of your jobs
Why it matters: someone searching roof repairs near me is comparing you with the next two results, and the site that answers first wins the call.
Fix: replace them with drone shots before and after, close-ups of repointed ridges, and your team harnessed on a roof, shot on a phone in good light and compressed before upload.
3. No explanation of what an inspection includes or costs
Why it matters: homeowners with leaks, buyers who just got a building report, and owners of ageing tile or metal roofs decide from a phone in under a minute, and anything they cannot find they assume you do not offer.
Fix: Publish inspection fees, typical restoration ranges by roof size and 'from' prices for gutter replacement per metre.
4. No service area, or a service area that claims the whole state
Fix: Name the suburbs you genuinely cover. It helps people decide and it is what local search looks for.
5. A slow site full of oversized images
Fix: Compress every image before uploading and remove sliders and autoplay video. Test on a phone using mobile data, not office wifi.
6. No reviews on the site
Fix: Embed or quote your Google reviews with names and dates. Third-party proof carries more weight than anything you write about yourself.
7. A contact form with too many fields and no reply-time promise
Fix: Ask for name, phone and a one-line description. Say when you reply, then do it.
How to check your own site
- Hand your phone to someone who does not know the business and ask them to find your price for leak repairs.
- Watch where they hesitate. Each hesitation is a lost enquiry at scale.
- Compare hours, phone and address with Google.
- Count stock photos and PDFs.
- Write down three fixes for this week and three for next month.
Common questions
Should roofers show prices?
Inspection fees and ranges, yes. Full replacements need a quote, but a range stops people assuming the worst.
What matters most on a roofing website?
A phone number that works in a storm, proof you are licensed and insured, and photos of your own roofs.
How long does a small business website take to build?
A focused one-page site can be live in about 3 business days once the content is ready; a site with service pages usually takes around 7 business days. The part that slows most projects is gathering photos and deciding on prices, not the build itself.
If you would like a second opinion on your current site, send the URL through the contact page and we will reply with three practical fixes. New builds start at $499 for a one-page site and $999 for a site with service pages — see pricing.
